Archive for October, 2007

David Ogilvy: Father of Modern Advertising

The son of a stockbroker, David Ogilvy was born in 1911. Despite the family’s reduced financial circumstances Ogilvy was dispatched to Fettes School, a prestigious private school near Edinburgh, Scotland. What Ogilvy lacked in natural academic ability he made up for in scholarly application, securing a scholarship to study history at Christ Church College, Oxford [...]

Forward-Thinking Cultures

It’s hard to manage any organization so that its long-term interests aren’t sacrificed to short-term expedience. But there is an added wrinkle for organizations whose operations are globally dispersed: Cultural orientation toward the future varies widely the world over. Mansour Javidan and his colleagues discovered that looks at how cultures vary in relation to a [...]