Betsy Gelb, Demetra Andrews and Son K. Lam argue that while most managers would think long and hard before bringing to market a product that lacked patent protection and could be easily imitated, many invest in sales promotions that are easier to imitate than the simplest new product.
Others sign off on plans so generic that [...]
Entries from March 2008
A Strategic Perspective on Sales Promotions
March 17th, 2008 · 5 Comments
Warren Buffet Speaks
March 5th, 2008 · 3 Comments
Students from Emory’s Goizueta Business School and McCombs School of Business at UT Austin were invited to come visit Mr. Buffett for a Q&A session.
I have 2 views on diversification. If you are a professional and have confidence, then I would advocate lots of concentration. For everyone else, if it’s not your game, participate in [...]
