1. THE LAW OF LEADERSHIP
It’s better to be first than it is to be better.
Create a category you can be first in.
It’s much easier to get into the mind first than to try to convince customers you have a better product than the one that did get there first.
First brands tend to retain their leadership [...]
Doctors have pondered the connection between our mental and physical health for centuries. Until the 1800s, most believed that emotions were linked to disease and advised patients to visit spas or seaside resorts when they were ill. Gradually emotions lost favor as other causes of illness, such as bacteria or toxins, emerged, and new treatments [...]
La crise financière est-elle en train de s’achever? L’envolée des dépréciations d’actifs passées par les banques françaises, constatée depuis le mois de décembre 2007, constitue un signal paradoxalement positif : les investisseurs estiment que les établissements ont enfin pris la véritable mesure du problème et sont prêts à nettoyer leurs comptes en profondeur afin d’être [...]