Most businesses must advertise, to a greater or lesser extent, in order to attract customers. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker, the famous U.S. department store merchant. Unless referrals or other connections can direct a steady stream of business to your [...]
Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place, and I don’t care how tough you are. It will beat you to your knees and keep you there permanently if you let it. You, me or nobody is gonna hit as hard [...]
From 1996 to 2006, U.S. airlines’ outsourced maintenance expenses increased from 26 percent to 64 percent of their maintenance costs. In that period, the number of foreign FAA certificated repair facilities grew from 344 to 698. At issue are three very critical problems: • Eroding passenger safety. Airline-owned and FAA certificated contract repair stations must [...]