Count on the renowned author team that’s First in Finance to deliver a unique balance of clear concepts, contemporary theory, and practical applications that ensures a thorough understanding of today’s corporate finance and financial management. Brigham/Houston’s FUNDAMENTALS OF FINANCIAL MANAGEMENT, 12E presents a solid, focused foundation in financial basics punctuated with timely actual examples, end-of-chapter [...]
Does the hectic pace of modern life put you in a bind? Are your ulcers having ulcers? It’s time to give yourself a break. Stress Management For Dummies can help you discover how to lower your stress level immediately. Find out what causes the most stress for people and how to avoid some of the [...]
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its [...]
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book [...]
Oil prices swung wildly this week, rising to near 30-month highs after Saudi Arabia sent troops to Bahrain, then plummeting to less than $100 a barrel on expectations that an earthquake-ravaged Japan would demand less oil. The ride is not over yet, say economists and Wharton professors: There may be ups and downs, but long term, high [...]
Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt’s leading FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 13E is the only text that strikes a perfect balance between solid financial theory and practical applications. Readers gain a strong working knowledge [...]
The world has watched in awed amazement as an unprecedented wave of popular political protest has swept North Africa and the Middle East during recent months. For Israel, situated at the heart of the region stretching from the Atlantic Ocean to the Persian Gulf, the potential implications of these developments go far beyond the price [...]
Information is traveling faster and being shared by more individuals than ever before. Information Technology Project Management, Sixth Edition offers the “behind-the-scene” aspect of technology. Although project management has been an established field for many years, managing information technology requires ideas and information that go beyond standard project management. By weaving together theory and practice, [...]
If your anger, or that of a loved one, is out of control and threatening your life and livelihood, you need the calm, clear, and understanding help you’ll find in Anger Management For Dummies. This concise and practical guidebook shares specific anger management methods, skills, and exercises that will help you identify the sources of [...]
Overview: Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 9e) and writer Williams (of Williams/Sawyer Using Information Technology 7e and other college texts) have created a highly readable introductory management text with a truly unique student-centered layout that has been well received by today’s visually oriented students. The authors present [...]