Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific [...]
Ethics in business is the most urgent problem facing America today. Now two of the best-selling authors of our time, Kenneth Blanchard and Norman Vincent Peale, join forces to meet this crisis head-on in this vitally important new book. The Power of Ethical Management proves you don’t have to cheat to win. It shows today’s [...]
Greece is in a bad state, there is no doubt about it. When a country builds up a billion dollars in debt (some estimates are 30% of GDP) and shows no mechanism to repay there is little good that can be said about the circumstance. Without the continued assistance of an EU German backed bailout [...]
In today’s time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. With sales of more than 115,000 copies, Fundamentals of Project Management has helped a lot of business people meet or exceed those standards. The updated and revised third edition provides an unparalleled introduction to project management, along with [...]