Archive for the 'Knowledge' Category

The NYSE-Deutsche Börse Merger: Building a Powerhouse or a Dinosaur?

How you perceive the likely $10 billion merger in the works between the New York Stock Exchange (NYSE) and Deutsche Börse (DB) might well depend on whether you are a glass half-empty or glass half-full type of person. The former would argue that, especially where the NYSE is concerned, this is merely the best effort [...]

From Soup to Negligee: Success According to Victoria's Secret's Lori Greeley and Campbell Soup's Denise Morrison

This is a tale of two women in business, and how each found her way to the top. One became the head of a national lingerie chain by following her passion. The other wrote a recipe for success, and served it with soup. Lori Greeley is the CEO for Victoria’s Secret, the $5 billion intimate [...]

In Search of the Perfect Search: Can Google Beat Attempts to Game the System?

Under fire after a series of well-publicized schemes revealed flaws in the effectiveness of its search results, Google is taking action. The search giant recently overhauled its ranking procedures in what company executives called an effort to favor “high quality” sites over those that are “not very useful,” a move Google says will noticeably impact [...]

Research Roundup: The Upside of Bad Publicity, Skill vs. Luck for Hedge Fund Managers and Aligning Pricing with Value

Can bad publicity be good for sales? Is it more important for hedge fund managers to be lucky or skilled when it comes to offering new products? What is the best pricing structure to align optimal profits with consumers’ perception of value? Wharton professors Jonah Berger, Evan Rawley and Raghuram Iyengar, respectively, offer answers to [...]

Acxiom's Tim Suther on Winning in the New �Marketing Democracy�

Imagine for a moment that you moved to a new home located right next door to a train station. It’s noisy at first. But after a while, you get used to the noise and barely notice it. That notion captures “exactly how consumers feel about marketing and advertising — as if it’s not even there,” [...]

Designing Knowledge-Based Test Questions

Many organizations are trying to put different labels on measures that look for knowledge or skill-gain, believing that the word test may sound unprofessional, particularly for management personnel. For the purpose of this discussion, the word test is used because it is the word that is most commonly used throughout this country and others. The [...]

Understanding Intellectual Capital Accounting

According to Roslender and Fincham (2001), intellectual capital is currently the focus of significant discussion and enquiry across the management disciplines and beyond. This reflects the recognition that intellectual capital provides a crucial source of value for the contemporary business enterprise. It is a resource that requires careful management if it is to fulfill its [...]

Where the Best and Worst Ideas Come From?

Finding the most effective way to brainstorm is easier once you figure out what you want to get out of the process. In particular, there are structural differences between the kind of brainstorming session that will generate one great idea and the type that will produce several above-average concepts, according to a new study. The [...]

ActiveVOS: Great BPM and SOA Software

Business process management (BPM) is an approach to manage business based upon a process view or perpsective. Business and management have everything to do with enabling growth. The purpose of the BPM are to improve sales processes and delivery systems, reduce cost to better positioned in the market, facilitate rapid innovation and differentiation, provide higher [...]

Build Brainstorming into Your Daily Routine

Do you ever face a mental blank at the drawing board? If so, it might be time to explore new ways to come up with creative ideas. After all, today’s entrepreneur is under attack not only from domestic competitors but from foreign ones as well. And what’s the best competitive weapon in a rapidly commoditizing [...]