Strategic Marketing Management, 5th Edition

Strategic Marketing Management, 5th EditionStrategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

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Crude Reality: Why High Oil Prices Are Here to Stay

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Oil prices swung wildly this week, rising to near 30-month highs after Saudi Arabia sent troops to Bahrain, then plummeting to less than $100 a barrel on expectations that an earthquake-ravaged Japan would demand less oil.

The ride is not over yet, say economists and Wharton professors: There may be ups and downs, but long term, high oil prices are here to stay. On top of volatility caused by natural catastrophes and political upheavals, a tight oil supply and increasing demand promise to keep driving prices up steadily over time. Prices could fluctuate between $60 to $200 a barrel, but probably will not go back to $30 or $50 anytime soon, says Wharton management professor Witold Henisz. Higher prices “are going to be part of the environment for the next few years. There just isn’t a lot of surplus oil.”

Supply and demand are just part of the equation: Fear of a future squeeze also drives prices higher than they should be. That is not good news for a fragile economy struggling to reemerge from a crippling recession, but most experts are not predicting a double-dip just yet. That would require a sustained period of oil prices north of $125 a barrel — or another disaster in an oil-rich part of the world.

The fallout from the 8.9-magnitude earthquake and tsunami in Japan has added to oil market confusion. “Oil prices are being pulled in two opposite directions,” says Bernard Baumohl, chief global economist at the Princeton, N.J.-based Economic Outlook Group and author of The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities. “The disasters in Japan are pulling prices down in anticipation of slower Japanese growth in the short term, and because their oil refineries are damaged and thus [they] will order less crude oil. Lifting prices higher, however, is the civil unrest in Bahrain now that Saudi Arabia and other Gulf nations have sent troops into Bahrain. The net result will still be higher oil prices because of the fear that Saudi Arabia is now completely encircled by countries that are unstable. Expect oil to remain in triple digits and gasoline prices to stay above $3 for the rest of the year.”

Every $10 increase in price per barrel translates into about a 25-cent increase per gallon of gas. Before the Japanese earthquake, the U.S. Energy Information Administration forecast a gallon of gas to average $3.56 in 2011, with a 25% chance that gas could top $4 during the summer.

Every penny increase in gas prices drains $1 billion out of the economy each year, according to Baumohl. At this point, rising oil prices are “not having a material effect on the economy,” he says, but “once gasoline prices begin to exceed $4 per gallon, the stress becomes greater.” If gas prices increased to $4.50 per gallon for more than two months, it would “pose a serious strain on households and could put the entire recovery in jeopardy. Once you get above $5, [there is] probably above a 50% chance that the economy could face a downturn.”

That is not likely to happen unless there is a major disruption in Saudi Arabia, notes Wharton finance professor Jeremy Siegel. Based on the amount of oil the U.S. imports, every $10 increase in the price of oil equates to about a quarter of 1% of the country’s gross domestic product (GDP), he says. That isn’t enough to send the economy into freefall. “If oil stays at its current level, it won’t produce a recession,” he predicts. 

Even if oil prices do keep rising, the pain probably will not be as severe as the oil shocks of the 1970s, according to Siegel. In the first place, the energy intensity of the U.S. economy — that is, the energy required to produce $1 of GDP — has fallen by 50% since then as manufacturing has moved overseas or become more efficient. Also, the price of natural gas today has stayed low; in the past, oil and gas moved in tandem. And finally, “we’re closer to alternative sources of energy for our transportation,” Siegel says, “which would be accelerated if oil really moved up.”

‘Oil Has Lagged’

Short term, there is little the government can do to mitigate the impact of rising oil prices on the economy. Wharton experts agreed that rising oil prices are not enough of a reason to tap into the U.S. Strategic Petroleum Reserve, a cache of 727 million barrels of oil stashed in man-made salt domes in Texas and Louisiana. In recent weeks, both Democrats and Republicans have called for the government to consider using some of the reserve to help ease gas prices.

The government “definitely shouldn’t do that,” even if prices rose above $150 a barrel, says Wharton finance professor Franklin Allen. The Reserve was designed as an emergency fund in the case of a sudden disruption in oil supply, not as a way to mitigate oil prices, he notes. “It’s a month supply. If something drastic happened in Saudi Arabia, it would be for that. They shouldn’t touch it now.”

Fighting rising oil prices with monetary policies is also tricky. The Federal Reserve on Tuesday chose to take no action in response to oil prices, calling the rise “transitory.” “Commodity prices have risen significantly since the summer, and concerns about global supplies of crude oil have contributed to a sharp run-up in oil prices in recent weeks,” the Fed said in a statement on March 15. “Nonetheless, longer-term inflation expectations have remained stable, and measures of underlying inflation have been subdued.”

That is probably the right move, according to Wharton finance professor Richard Herring. “The 1970s taught us that trying to facilitate an oil price increase via inflation just doesn’t work. It could lead to stagflation,” he says. “If it’s a real change in the price of oil, there’s not much we can to do combat it.”

Herring is surprised that oil prices have not actually gone higher, given continued demand for oil from emerging markets. Over the past decade, rapid growth in Asia has fueled an increased need for all sorts of commodities, from copper and silver to agricultural products. “They’ve all gone up a lot more than oil,” Herring points out. “You could actually make the case that oil has lagged.” The long-term demand for oil is unlikely to slow down, he predicts. “Once you start putting two billion more people on the roads, as we are in India and China, even if they use just a fraction of the energy we do, it’s bound to be a huge impact on the market.”

Oil prices today behave differently than they did 15 years ago, according to Robert Ready, a Wharton Ph.D. student who studies the oil futures markets. In the past, a natural disaster or political turmoil might drive oil prices up momentarily, but there was always enough global supply to compensate; if one oil-producing nation went offline, another would step in to meet global demand.

“In the last 10 years, there [hasn't been] enough oil supply to respond to a change in price,” says Ready, who will become a professor of finance at the University of Rochester’s Simon Graduate School of Business in July. According to Ready, when discussing oil markets, supply does not refer to how much oil is left in the ground, but how much oil can be produced at any given time. After increasing for several decades, total world oil production has been roughly flat since 2004. Since then, oil prices have behaved differently: They tend to go up and stay up. “In the past, if they went up, you would expect them to go back down — but they don’t go back down anymore,” he notes. “At some point, there just wasn’t enough production to keep up with increasing demand.”

An Unpredictable Future

Embedded in the most recent spike are fears of a future drop in supply, stemming largely from social unrest in North Africa and the Middle East. Chris Lafakis, an economist at Moody’s Analytics who specializes in energy, calculates that “the fundamental price of oil should be $93 to $94″ based on naked supply and demand. But due to uncertainty in so many oil-producing countries, his forecast for 2011 has the price of oil hovering around $98 a barrel, which includes the fundamental price plus a $5 per barrel “uncertainty premium” that he expects to evaporate when crises resolve.

The problem is that nobody knows when that will be. The political upheaval that began in February in Tunisia and led to the ouster of Egypt’s President Hosni Mubarak has thrown a question mark over the entire region. Ongoing rebellion against dictator Muammer Gaddafi has disrupted oil production in Libya, which pumped out 1.6 million barrels each day before the crisis hit. Fears about further instability in the region increased Monday after Saudi Arabia and the United Arab Emirates sent troops to quell protests in Bahrain, increasing tensions with Iran. Saudi Arabia, the world’s largest oil producer, is still working to stave off its own protests: a “Day of Rage” scheduled for March 11 fell flat, but another is planned for March 20.

Escalation of unrest could cause prices to spike, according to Lafakis. If oil production were to shut down in Libya, Bahrain and Yemen, for example, the price could jump to $125 per barrel. Take out half of Iranian production, and the price jumps to $150. “And if we lost half of Saudi Arabian production, the price would go to $200 overnight,” Lafakis says. “These are low probability events. But they would have catastrophic consequences.”

Any predictions about what will happen next are “pure speculation,” says Howard Pack, a business and public policy professor at Wharton and co-author of The Arab Economies in a Changing World. “This story is in its early stages,” he notes. “It’s all very unpredictable.” Arab countries are buckling under a bulge of college-educated youth who can’t find jobs and are frustrated with stagnant autocracies. But even if popular uprisings overthrow current regimes, new leaders may not know how to move the countries forward. It is not clear, for example, whether Egypt’s military will take on the types of economic reforms that the country needs. “These countries with new governments might end up looking more like Eastern Europe from 1990 to 1996 [after the fall of Communism in the region], when GDP went down by 30% to 40%,” Pack points out.

The earthquake in Japan has thrown another puzzle piece into the mix. Japan is the world’s third-largest oil consumer behind the United States and China, and the world’s second-largest net importer. The devastating earthquake and tsunami that hit Japan on March 11 shut down a quarter of the country’s refining capacity and 11 of its 54 nuclear reactors, according to Reuters. Workers are still scrambling to stabilize four damaged reactors at the Fukushima Daiichi nuclear complex in northeastern Japan.

In the immediate aftermath of the catastrophe, Japan’s demand for oil will probably go down, Pack predicts. But longer term, a backlash against nuclear energy — in Japan and beyond — could drive oil prices back up again. “There may be more reluctance to have nuclear power plants,” Pack says. “That could have a very big effect on demand.”

Oil pundits wonder what is coming next. Wharton’s Henisz, who has studied oil company initiatives to improve community relations in several African nations, is keeping an eye on other oil-rich countries. “We’re all focused on the Middle East and North Africa, but a lot of the same conditions exist in Equatorial Guinea, Angola and Nigeria,” he points out. “I’m not saying they’re going to go like dominoes, but it takes uncertainty about [just] one of them to create a real problem.”

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Financial Management: Theory & Practice (with Thomson ONE – Business School Edition 1-Year Printed Access Card)

Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt’s leading FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 13E is the only text that strikes a perfect balance between solid financial theory and practical applications. Readers gain a strong working knowledge of today’s changed financial environment as this edition examines recent financial crises, the global economic crisis, and role of finance in the business and students’ personal lives. This book’s relevant presentation, numerous examples and emphasis on using Excel spreadsheets shows readers how to increase the value of a firm. Integrated practice using Thomson ONE-Business School Edition gives readers hands-on experience using the same research tool Wall Street professionals rely upon daily. This book is both the ideal choice for today’s introductory MBA course as well as a valuable reference tool for students throughout their academic and business careers.

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How Will Egypt's Political Upheaval Impact Israel? The View from Jerusalem

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The world has watched in awed amazement as an unprecedented wave of popular political protest has swept North Africa and the Middle East during recent months. For Israel, situated at the heart of the region stretching from the Atlantic Ocean to the Persian Gulf, the potential implications of these developments go far beyond the price of oil. The emergence of a new crop of governments in many Arab countries and of a new generation of politically involved young people carries the potential for massive changes in the attitude toward Israel of these countries and their leaders — changes that could be fraught with danger, or laden with opportunity.

This is especially true of Egypt, the largest and most populous of the Arab countries, and traditionally the political leader of the Arab world. Although separated from Israel by the barren and largely unpopulated Sinai Peninsula, Egypt was the lynch pin of the efforts by the Arab countries to eliminate the nascent Jewish state in the 25 years following its creation in May 1948. Israel inflicted heavy defeats on the Egyptian and other Arab armies in 1948, 1956 and, most notably, in the Six-Day War of June 1967, but the resultant Israeli complacency was shattered barely six years later, when Egypt and Syria launched a carefully coordinated assault. While the initial Egyptian military successes were reversed over several weeks of intense fighting, they enabled the country and its armed forces to regain their pride and self-confidence.

The Yom Kippur War of October 1973 changed the strategic perceptions of both Israel and Egypt and triggered a process that moved the relationship between the two countries from one of ongoing confrontation and periodic outbreaks of fighting, to one of co-existence and, in some key areas, co-operation. A series of interim agreements in the mid-1970s saw Israel cede its control of western Sinai — including the oilfields it had discovered there — allowing Egypt to re-open the Suez Canal and paving the way to the full peace treaty concluded between the two countries in March 1979. This marked a watershed event in Israeli and, indeed, Middle Eastern history. For the first time an Arab country — indeed, the most important one — granted formal recognition to Israel and ended all aspects of the state of war between them. Both sides paid a stiff price: Israel withdrew fully from Sinai by 1982 while Egypt suffered a period of political and diplomatic isolation within the Arab world. But both countries judged the long-term strategic benefits accruing from the treaty as more than justifying its costs.

Common Geo-political Interests

Since then, the Israeli-Egyptian relationship has remained solid, but limited in scope. It has weathered numerous ups-and-downs, often linked to positive or negative developments between Israel and the Palestinians. Over time, the ties between the two countries’ political leadership and, critically, between the senior echelons in their military and intelligence services have become robust enough to handle periods of tension and areas of disagreement. These ties are rooted in shared interests at the bilateral and regional level.

One such area of common ground is opposition to radical Islamist groups. In the Israeli case, Hamas is the largest such group in the Palestinian political arena and its extremist ideology makes the movement a sworn enemy of Israel. However, Hamas is an offshoot of the Muslim Brotherhood which, despite having been banned by successive Egyptian governments, remains the largest Islamist movement in Egypt. In the 2006 elections in the Palestinian Authority, the U.S. insisted that Hamas be allowed to participate — despite the objections of both Israel and Egypt. Hamas won a majority in the Gaza Strip and cemented its control there the following year by ejecting its main political opponent, the Palestine Liberation Organization (PLO). Since then, Israel and Egypt have tacitly co-operated in blockading the Gaza Strip, in an effort to neutralize Hamas.

At the regional level, too, there are clear common interests. Israel has long viewed Iran as the primary threat facing it while Egypt, although not directly threatened by Iran, is nonetheless a part of the wider anti-Iranian camp, which includes Saudi Arabia and most of the other Gulf States. These countries, despite being formally hostile to Israel, are in practice allied with it against Iran, and they also look to Egypt for leadership and support.

At the global level, the Israel-Egypt peace treaty, along with other aspects of the relationship between the two countries, are underwritten and supported by the United States. Both countries are recipients of significant American military aid and their armed forces have established close links with the U.S. military establishment.  

Weak Business Links

However, beyond the governmental and military spheres, the shallow and narrow nature of Israeli-Egyptian relations is apparent. This is true in many areas — including sports and culture, where almost no links have been forged — but in trade and business it is easy to measure how much, or little, progress has been made.

Dan Catarivas, head of the international department of the Israel Manufacturers Association, notes, “Bilateral trade relations with Egypt are very narrow.” Catarivas knows not just the numbers, but also what lies behind them. In his previous role, as head of the international division of the Ministry of Finance, he played a leading part in Israeli efforts to expand trade ties with Egypt. Catarivas says that Israeli exports to Egypt, which amounted to a mere $147 million in 2010, represent the precise amount of Israeli content required in Egyptian exports to the U.S. under the terms of a trade agreement between the U.S., Egypt and Israel.

This agreement allows for the establishment of free trade zones — known as Qualifying Industrial Zones (QIZ) — in which manufacturing operations are conducted, the output of which is granted access to the U.S. market free of tariffs and quotas. The QIZ with Egypt is based on a similar arrangement with Jordan authorized by the U.S. Congress in 1997, which awarded to goods manufactured in a QIZ the same status as Israeli goods under the terms of the U.S.-Israel Free Trade Agreement (FTA). The goal of the QIZ with Egypt is to promote Israel-Egypt co-ventures and spur the creation of jobs and industrial production in Egypt.

Jordan’s QIZ agreement was a milestone on the way to a full FTA with the U.S. This encouraged the Egyptians to go down the same route and they signed their QIZ agreement in 2006, which granted tariff- and quota-free access to Egyptian goods, on condition that they contain at least 10.5% Israeli content. In order to meet this demand, Egypt gradually increased its imports from Israel of threads, chemicals, software and other goods and services used by the Egyptian textile industry, which was the main beneficiary of the QIZ.

However, the Egyptians imported no more than the minimum required, and Catarivas notes that this attitude was a key factor in the U.S. refusal to upgrade the QIZ to a full FTA, as had been done for Jordan. “We were constantly seeking ways to expand trade beyond the QIZ requirements,” recalls Catarivas. “The real aim of the QIZ was for it to serve as a springboard for other areas of business co-operation. But the Egyptians were not interested, so nothing came of these efforts.”

Natural Gas Exports

In contrast to Israeli exports to Egypt, Egyptian exports to Israel have grown and amounted to some $355 million in 2010. But these exports are concentrated almost entirely in one item — natural gas, which is supplied by a company called EMG (East Mediterranean Gas) via a pipeline across the Sinai peninsula. EMG was founded as a partnership between Hussein Salem — an Egyptian businessman and long-time confidant of ex-President Hosni Mubarak — and the Israeli Merhav Group, owned by Yossi Maimon, with the Egyptian government-owned EGAS holding a 10% stake. Salem diluted his 65% stake down to 28% during 2008 by selling 25% of the company to PTT, Thailand’s national oil company, and another 12% to American businessmen, while Merhav’s stake declined from 25% to 20.6%. Salem reportedly fled Egypt in late January or early February, as the Mubarak regime crumbled. Rumors that he was arrested in Dubai, carrying $500 million in cash, failed to be proven. On March 10, Cairo’s criminal court confirmed an order freezing Salem’s personal and family assets. 

What is certain is that in 2008, EMG signed a 20-year contract to supply natural gas to Israel, thereby becoming the largest single source of this fuel for the Israeli economy. EMG’s main customer is the state-owned Israel Electric Corp., which is in the process of converting its electricity generators from dirty sources, such as coal and diesel, to natural gas, which is both cheaper and cleaner. At the beginning of 2011, 40% of IEC generation was powered by natural gas, of which Egypt supplied some 35%, or 15% of total production.

An interesting insight into the way the general public in Egypt and Israel view their countries’ relationship is that any reading of the respective popular media, and especially the blogosphere, reveals that the Israelis are convinced that they are being massively overcharged by the Egyptians. In contrast, the Egyptians are equally convinced that their gas is virtually being given away. Indeed, in early March a spate of reports in Egyptian and Gulf-based media claimed that EMG had paid Mubarak’s sons hundreds of millions of dollars in kickbacks in return for being allowed to sell the gas cheaply to Israel.

Whether these accusations have any factual basis remains to be seen, but even in the supposedly staid world of known facts, there is plenty of drama.  On February 5, an explosion at a measuring station in northern Sinai along the pipeline supplying gas to Jordan and Syria led to the closure of a separate pipeline feeding gas to Israel. The Egyptian authorities attributed the explosion to an accident, but in Israel it has been viewed as a terrorist attack, the real target of which was the pipeline to Israel — which is better protected, being encased in concrete and buried underground. In the month following this incident the Egyptian authorities repeatedly announced the imminent resumption of gas supply, but each time the outcome was a further delay. According to a Reuters report issued from Jerusalem on March 16, the supply has now resumed. But while the disruption dragged on, it fueled the suspicion in Israel that it stemmed not from technical or operational problems but from a change of policy on the part of the new Egyptian government.

“[The supply of gas] serves as a litmus test for the attitude of the Egyptian regime,” notes Gil Bufman, chief economist of Bank Leumi, Israel’s largest bank. By the same token, he adds, the emergence of a problem relating to Egyptian supply “serves as proof that we need to diversify by having several providers. Israel’s offshore fields could themselves be viewed as multiple sources, as well as providing a solution to the problem of storage of excess supply — depleted fields can be ‘refilled’ with gas from other fields and used as ‘storage depots.’” Overall, Bufman says that the disruption in supply stemming from the pipeline incident — whatever its true cause — can and should “act as a catalyst for us to move faster in bringing the new fields into production.”

This sentiment is echoed by Uriel Linn, the president of the Federation of Chambers of Commerce. “There is a growing feeling that the gas supply issue is a kind of general warning regarding our exposure to supply disruptions, whatever their cause. This will lead to an all-out effort to speed-up the development of our own energy sources.” However, beyond the specific issue of gas, Linn stresses that “we are not at all dependent on Arab countries for trade. Indeed, our main trade with the Arab world is that conducted with the Palestinian Authority, whereas we have no substantive trade with Arab countries.”

Trade in Services

Nevertheless, there are other economic ties between Israel and Egypt beyond the limited volume of trade in goods. Trade in services is often termed ‘invisibles’ — and with good reason. There are several interactions between Israel and Egypt in services, but the impact of any disruption in these need not always be negative.

Some 20% of total Israeli trade in goods passes through the Suez Canal, so clearly anything that interfered with the Canal’s operations — whether specifically directed at Israel or a more general event — would cause problems, the least of which would be higher costs but which could have a much more profound impact if it involved a breach of the Israel-Egypt peace treaty. On the other hand, Catarivas points out that Egypt’s Mediterranean ports — Alexandria, Damietta and Port Said — have developed into regional trans-shipment ports where large ships unload containers that are then sent on smaller ships to Israel and other countries in the eastern Mediterranean. “Any prolonged upheaval in Egypt will disrupt these trade flows — but there are alternatives,” he says. “The Egyptian ports would lose this business, but that would be to the benefit of ports in Turkey, Israel or elsewhere.”

Tourism is another quintessential service sector — and a critical one for Egypt, where it accounts for 11% to 12% of both GDP and employment. Here, the impact of a crisis is more complex. Experience shows that even a specific incident in one country, such as a terrorist attack, has a knock-on effect on its neighbors — so a general regional upheaval, such as the one currently underway, may be expected to hurt Israel, too, even if it is not involved. Furthermore, in recent years there has developed a useful niche in the Israeli tourism sector: Russian tourists staying at resorts in Egyptian Sinai take one- or two-day trips into Israel and the Palestinian Autonomy, visiting Jerusalem, Bethlehem and Galilee. But against this loss is the prospect of at least partially compensating gains: Some of the tourists who would have gone to Sinai will instead choose Israel’s Red Sea resort town of Eilat, or Jordan’s Aqaba.

What Exporters Think 

Despite the fallout from the events in Egypt and the wider Arab world on various sectors of the Israeli economy, few Israeli businessmen are losing sleep over them. According to Dafna Aviram-Nitsan, head of the Economic Research Department at the Manufacturers’ Association, who maintains close contact with corporate executives from a wide range of industries, this does not reflect apathy but rather the fact that Israeli companies have more immediately pressing concerns.

“From the point of view of most manufacturers, and businessmen generally, the events in Egypt are country-specific,” she explains. “The working assumption is that calm will be restored and that the situation there will stabilize as a new government takes over.” At the other extreme are the events in Libya, which have caused oil prices to shoot up — but that is a global phenomenon that no country or company can escape.

Meanwhile, the challenges that Israeli businessmen have been facing for years have not gone away. “The people I speak to are focused on the ongoing rise in commodity prices — which long predates the political upheavals. They also have to contend with the revaluation of the Israeli shekel, which has been pushing higher against the dollar and euro for several years. More recently, domestic interest rates have been rising, raising their borrowing costs. On top of these is the growing pressure to raise wages. All of these factors combine to erode margins — so that even if a company is still seeing good global demand for its products, its profitability is increasingly under pressure.”

Thus, the view from the boardroom is that the political drama being played out in North Africa is more of a news event than something that directly impacts management decision on a day-to-day basis — so far at least.

Similar sentiments can be heard in the Israeli financial sector, especially in trading rooms. The revolution in Egypt caused the risk premium on Israeli bonds, measured in the CDS market, to jump sharply at first — but it soon settled down again, albeit at a higher level than before the region became a hot topic. As for the Israeli currency and equity markets, one would be hard put to be able to discern a specific “Egyptian influence” on the trading patterns of January and February, beyond news-driven falls on a few days. Indeed, the main share index, the Tel Aviv 25, posted an all-time high in January — exceeding its previous record from 2007 — and almost touched that level again in late February, when the revolution in Egypt seemed to have run its course.

Geo-strategic Scenarios  

Perhaps it is understandable that businessmen tend, as Dafna Aviram noted, to take a detached view of political developments in countries in which they don’t do business. But an attitude that views the fall of the Mubarak regime in Egypt, and of other long-established autocracies and dictatorships in other Arab countries, as just another item on the news may be overly sanguine and even short-sighted from an Israeli perspective. Certainly it is not one with which the Israeli intelligence community or its peers in the U.S. and elsewhere — all of whom failed to foresee the extent of the upheaval, even once it was underway — would agree.

Although Israeli government officials, especially ministers, have been careful to avoid commenting publicly on the events in Egypt and their possible implications, there is little doubt that they are seriously concerned. Indeed, the unusual self-restraint being shown on the subject by Israel’s usually-garrulous leaders is itself the most powerful statement possible. It reflects the sense that, however tough Mubarak and his allies were toward Israel over many issues, their underlying commitment to the Israel-Egypt peace treaty was unwavering — but this may not be the case for the government that succeeds them.

That explains why the Israeli political and military establishment, irrespective of party affiliation and government/opposition status, sought to persuade the Obama administration not to openly line up against Mubarak. This effort failed and, if anything, damaged Israel’s already-frayed relations with the Obama administration. It also will have done little to endear Israel to the liberal opposition groups in Egypt, while the Muslim Brotherhood and other Islamist groups are in any event firmly anti-Israel. That leaves Israel hoping that the Egyptian army will continue to hold direct power in Egypt or, at the least, exert veto power over any civilian government in key areas of foreign and defense policy.

But the wave of revolt sweeping the Arab world has opened a Pandora’s box. New concepts previously unimaginable in Middle Eastern and Maghreb countries, such as public opinion shaping policy, have been unleashed. How these will play out is unknowable, especially over the medium and long term. The most optimistic scenario is that Egypt will move in the direction of democracy so that it will be possible, over time, to establish a ‘peace between peoples’, rather than the peace between governments that has been in place for more than 30 years. But there is also the possibility, however unpalatable to contemplate, that the Egyptian public may choose an unfriendly stance, or even an overtly hostile one.

This year’s Herzliya Conference, a prestigious quasi-academic event that brings together leading Israeli and international experts in the fields of geo-politics, intelligence and counter-terrorism, was held in early February, under the shadow of the unfolding events in Egypt. One of the Israeli speakers prepared to explore the potential negative scenarios was Pinchas Buchris, a former director-general of the Defense Ministry. He noted that the Egyptian army is, by size, the 11th or 12th largest in the world, and that it is equipped with the best American technology. Its potential as a threat to Israel is therefore apparent — but that threat is still remote and requires momentous decisions by a future Egyptian government, which will not be taken either lightly or quickly.

“In a theoretical scenario, if Egypt should decide to revoke the peace treaty, Israel will have time to prepare for that,” Buchris said. However, he added that if a change of strategy by Egypt were to occur, it would require major changes in Israel’s defense posture and, by extension, in the defense budget. The implication, unspoken by Buchris but well understood by Israeli policymakers, is that not only the country’s defense and foreign policy are at stake, but also the underpinnings of its economic and social policies. That is how fundamental the peace treaty with Egypt is to Israel.

This theme has not been part of the public debate in Israel, at least to date — but foreign analysts have homed into it. George Friedman, founder and CEO of Stratfor, an American strategic analysis and research company, opened a note to his clients in February by stating, “The events in Egypt have sent shock waves through Israel”, and then devoting the rest of the analysis to explaining why. His conclusion, like Buchris’s, was that events to date have not been a game-changer — but they serve as a warning of the potential for the game to change.

Yet even the “game-changer” concept is a flexible one. Egypt may yet choose to turn away from the strategy of co-existence and limited co-operation with Israel, with all the negative consequences that would entail from an Israeli point of view. But the regional unrest is still gathering strength and it has many potential victims. Regime change could come to Iran, too — an equally dramatic development, but one with immense positive connotations for Israel.  

If one clear lesson can be extracted from the events of the opening months of 2011, it is that the Middle East is entering a new era, politically, socially and probably economically. After decades of stability that centered on opposition to change, that is a wrench — even for bystanders, let alone for the people directly involved. Israel is more than a bystander, yet not directly involved. In this position, it must wait to see whether the new era will shape up as one of opportunity as the region moves forward, or of threat as old traumas re-emerge.

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Information Technology Project Management (with Microsoft Project 2007 CD-ROM) (6th ed)

Information Technology Project Management (with Microsoft Project 2007 CD-ROM) (6th ed)Information is traveling faster and being shared by more individuals than ever before. Information Technology Project Management, Sixth Edition offers the “behind-the-scene” aspect of technology. Although project management has been an established field for many years, managing information technology requires ideas and information that go beyond standard project management. By weaving together theory and practice, this text presents an understandable, integrated view of the many concepts skills, tools, and techniques involved in project management. Because the project management field and the technology industry change rapidly, you cannot assume that what worked even five years ago is still the best approach today. This text provides up-to-date information on how good project management and effective use of software can help you manage projects, especially information technology projects. Information Technology Project Management, Sixth Edition, is still the only textbook to apply all nine project management knowledge areas–project integration, scope, time, cost, quality, human resource, communications, risk, and procurement management–and all five process groups–initiating, planning, executing, monitoring and controlling, and closing–to information technology projects.

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Anger Management For Dummies

Anger Management For DummiesIf your anger, or that of a loved one, is out of control and threatening your life and livelihood, you need the calm, clear, and understanding help you’ll find in Anger Management For Dummies. This concise and practical guidebook shares specific anger management methods, skills, and exercises that will help you identify the sources of your anger and release yourself from their grip. You’ll find out how to:

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  • Use anger constructively
  • Get beyond old anger through forgiveness

Complete with coverage of road rage, air rage, office rage, and dealing with angry children, Anger Management for Dummies gives you the tools you need to overcome your anger and live a happier, more productive life.

Price: $19.99

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Management

ManagementOverview: Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 9e) and writer Williams (of Williams/Sawyer Using Information Technology 7e and other college texts) have created a highly readable introductory management text with a truly unique student-centered layout that has been well received by today’s visually oriented students. The authors present all basic management concepts and principles in “bite-size” chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given supported by a wealth of classroom-tested resources.

Price:

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Strategic Brand Management (3rd Edition)

Strategic Brand Management (3rd Edition)

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi’s Dockers, Intel Corporation, Nivea, Nike, and Starbucks.

For industry professionals from brand managers to chief marketing officers

Price: $196.00

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The Power of Ethical Management

The Power of Ethical Management

Ethics in business is the most urgent problem facing America today. Now two of the best-selling authors of our time, Kenneth Blanchard and Norman Vincent Peale, join forces to meet this crisis head-on in this vitally important new book. The Power of Ethical Management proves you don’t have to cheat to win. It shows today’s managers how to bring integrity back to the workplace. It gives hard-hitting, practical, ethical strategies that build profits, productivity, and long-term success.

From a straightforward three-step Ethics Check that helps you evaluate any action or decision, to the “Five P’s” of ethical behavior that will clarify your purpose and your goals, The Power of Ethical Management gives you an immensely useful set of tools. These can be put to work right away to enhance the performance of your business and to enrich the quality of your life. The Power of Ethical Management is no theoretical treatise; Peale and Blanchard speak from their own enormous and unique experience, They reveal the nuts and bolts, practical strategies for ethical decisions that will show you why integrity pays.

“So Vince Lombardi was wrong. Winning is not the only thing as headlines and hearings from Wall Street to Washington confirm. Now comes a better game plan from the powerful one-two punch of Ken Blanchard and Norman Vincent Peale in a quickreading new book, The Power of Ethical Management. Peale and Blanchard may be the best thing that has happened to business ethics since Mike Wallace invented 60 Minutes.

— JOHN MACK CARTIEREditor-in-ChiefGood Housekeeping

Price: $20.00

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Greece Debt Default

greek Greece Debt DefaultGreece is in a bad state, there is no doubt about it. When a country builds up a billion dollars in debt (some estimates are 30% of GDP) and shows no mechanism to repay there is little good that can be said about the circumstance. Without the continued assistance of an EU German backed bailout there is a very good chance Greece will be forced to default on its debt. If you were to believe the general media this is tantamount to the outright failure of the nation which can result in nothing short of the entire country descending into chaos and likely taking the rest of Europe and the West with it.

The reality isn’t so grim. If Greece defaults on its debt some country’s and banks (mostly the IMF) will loose money, and probably a fair bit of it. Defaulting on debt isn’t a new revelation though it has happened to the majority of countries regardless of size or stature and will likely happen to them again. As Reinhart puts it in his book, This Time is Different: Eight Centuries of Financial Folly:

“Greece’s default on debt reached an almost pandemic re-occurrence at the turn of the century… Greece has been in default roughly one out of every two years since it first gained independence in the nineteenth century.”

 Greece Debt Default
On a local level a default of government debt is disastrous, on a national level painful; on an international level it is nothing more than an inconvenience. Have no doubts about it, if Greece defaults it will likely effect the overall confidence of investors in the west. But a default in Greece should not have any direct and sustained impact to those economies not directly tied to the rise and fall of Greece’s national debt and bond structure.

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